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Explore the value of using custom, privacy-safe DTC and HCP audiences that drive greater Rx lift and so much more with Swoop’s new MM+M channel: Using ML/AI and Real World Data for Precision Healthcare Marketing.
Marc Iskowitz sat down with Katie Carr, SVP of sales at Swoop, to discuss how custom audience segments can fit into and activate across the media plan. Learn how building custom audience segments creates a more effective media mix and more. Watch now!
Swoop’s leaders present the advantages of responding to shifts in data-privacy and healthcare marketing’s macro forces of change by instead building audiences generated from real world health data that’s also privacy-safe. Find out more.
Learn more about how you can leverage both artificial intelligence and machine learning to effectively engage HCPs with this white paper from Swoop. Check it out.
Pharmaceutical companies activate cross-channel advertising campaigns to drive disease awareness, guide treatment options and establish their brand as the therapy of choice. Swoop is changing all of this. Learn more.
