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Explore the value of using custom, privacy-safe DTC and HCP audiences that drive greater Rx lift and so much more with Swoop’s new MM+M channel: Using ML/AI and Real World Data for Precision Healthcare Marketing.
Instead of relying on demographics and other failed metrics for planning, marketers need to take a data-driven approach to linear investment to connect the entire television ecosystem, optimize budgets and leverage cross-channel attribution with a single custom patient audience. Read more.
Katie Carr, SVP of sales at Swoop, delves into the privacy changes being made by the walled gardens and why strengthening targeting via a custom-built patient audience segment puts advertisers in a more favorable position as those shifts occur. Watch now!
Google has delayed its cookieless solution yet again, now announcing that its plan won’t go live until 2024. Having originally slated the launch for this year and then pushing to 2023, the latest announcement gives the tech giant more time to address user, advertiser and publisher needs. Learn more.
Pharma marketers are adapting to a variety of changes that have impacted targeting and privacy. Real world data-driven methods allow companies not only to have more effective conversations with patients but also take a more privacy-safe approach to reach the right consumers. Hear more from Swoop SVP of sales Katie Carr.
Find an effective solution to online behavioral data targeting methods that are increasingly being deprecated. In this eBook, Swoop’s thought leaders explain an effective solution to the end of cookies and other online behavioral data harnessing techniques that are soon to expire: building audiences generated instead from real world health data that’s privacy-safe and de-identified. Learn more.
By applying machine learning and artificial intelligence to de-identified offline health data, advertisers can develop higher audience quality (AQ) segments. In this webcast, Swoop’s Peter Kane moderates a discussion between Scott Rines, Swoop, and Lauren Jacobson, Initiative, about why legacy targeting approaches fall short and how using real-world data (RWD) for audience building benefits both patients and marketers. Watch it on-demand now.
Learn more about how you can leverage ML/AI and real world data to more effectively engage with the most influential HCPs, including those you probably don't even know exist. This white paper from Swoop explains how. Check it out.
