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Health equity and confronting bias in healthcare has been a welcomed priority for the industry recently. See IPG Health and MM+M's roundup of insights from clinicians, pharma, tech companies and patient advocates, and check out creative campaigns that are shining a light on the health inequalities that exist within underrepresented communities.

Modern medicine is moving at a breakneck pace, but in the race to bring better treatments to market, are we leaving the most vulnerable groups behind? Cancer doesn’t discriminate. So why do clinical trials? To confront this question, IPG Health gathered an esteemed panel of clinicians and health activists. Read more.

In 2021, Dr. Sommer Bazuro and her team at FCB Health New York, an IPG Health company, launched “The Trial for #ClinicalEquality” campaign to eliminate racial disparity in clinical trials. Bazuro explained: “We… run clinical trials to the exclusion of these people who are most affected by disease and then we draw clinical conclusions based on the results of this incomplete data. It’s both a moral and a scientific issue.” Learn more.

For IPG Health, nothing is more important than health. Which is why the healthcare marketing network is harnessing creativity, technology and data to inspire behaviors that fuel better health. That starts with a commitment to diversity, equity and inclusion through clinical trial representation in partnership with Touch, The Black Breast Cancer Alliance and discriminatory healthcare policies with FCB Health New York, an IPG Health company, and the Gay Men’s Health Crisis (GMHC). Find out more.


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